Livestorm webinar attendee signup →Īlternatively, create a Zap that acts on Clearbit Enrichment data.
Think of a Zap as a “Clearbit sandwich”: you’ll insert Clearbit Enrichment as an action step in between two tools in your Martech stack.įor example, you can send a lead from one tool to another and append Clearbit data along the way so the lead lands at its final destination as a complete record. Clearbit uses email address, domain, and other attributes to search 50M companies and 389M people, find a match, and append over 100 business data attributes. When you create a Zap that involves Clearbit, Clearbit will always be an action step to find a company, a person, or both. Actions are the tasks you’d like your Zap to perform whenever your trigger happens.A trigger is the event that starts your Zap (a.k.a.Every Zap has one “trigger” and at least one “action.” Zaps are automated workflows that involve one or more apps. Go to Zapier and plug in your Clearbit API key. How to automate marketing and sales workflows with Clearbit and Zapier 1.
When your tools are enriched with full company and demographic data about your leads and accounts, they’re ready to work harder for you. This gives you the flexibility to design your tech stack just the way you want it, because you’ll always have the same high-quality data flowing through - from HubSpot to Outreach, Livestorm to Eventbrite, Zendesk to Intercom, and almost every app in between.Īutomate a whole suite of marketing workflows, like enriching leads, collecting standardized data across your CRM and MAP, triggering automated emails, and alerting sales about VIP leads.
With Zapier and Clearbit, you can automate multi-step, no-code workflows that bring Clearbit’s company and person enrichment data to over 5,000 apps, even if they don’t have a native Clearbit integration. As strategic partners with multiple departments and the leadership team, it’s important to automate processes to free up time and headspace for your most impactful work. But still, I WISH we could have some simple things like “date modified”, field/table/base metadata, and filters by related record VALUE (not just related record ID).Marketing operations professionals are the glue that keeps a company’s go-to-market running. And to be fair, they’ve owned this from the start (I’m actually rather impressed by the clarity of their vision/roadmap). I totally get it as their business model is clearly focused on monetizing the front-end UI and features (blocks, colors, etc). The biggest gotcha is ensuring that if your request (or requests in the case of batches) returns anything OTHER than a 200 HTTP response code, you cleanly exit rather than syncing an empty response (this has happened to me and it is unfortunate).Īirtable continues to double-down on NOT being a proper backend for data-they are fully invested in their front-end and have let all of us API users nibble on the meager crumbs they throw our way. The only way I’ve managed (sane) syncs is by:įetching all records from a table (usually in batches), creating a hash using specific fields, comparing that hash to a cached value associate with that record ID, and only THEN can my script tell if that record has changed. Zapier doesn’t have a “trigger” for Airtable updates (just new records) and the API (as you know) doesn’t expose date modified (only date created). To the best of my knowledge, NOTHING can track changes/updates to records other than Airtable itself.